Salesforce Sales Cloud vs. Keap: Which Is Best for Your Business in 2024?

Overview of Salesforce Sales Cloud vs. Keap

Salesforce Sales Cloud vs. Keap are two popular customer relationship management (CRM) platforms designed to help businesses manage their sales, marketing, and customer service activities.

Salesforce Sales Cloud is a robust CRM solution that offers a wide range of features, including lead management, opportunity tracking, sales forecasting, and workflow automation. It is known for its scalability and customization options, making it suitable for businesses of all sizes.

Keap, formerly known as Infusionsoft, is focused on small and medium-sized businesses (SMBs) and offers features such as contact management, email marketing, and e-commerce capabilities. Keap is known for its user-friendly interface and all-in-one approach to CRM and marketing automation.

Pricing and Plans for Salesforce Sales Cloud vs. Keap

Salesforce Sales Cloud offers several pricing tiers, starting with their Essentials plan at $25 per user per month, which includes basic CRM functionality. Their most popular plan is the Professional plan at $80 per user per month, offering more advanced features such as opportunity tracking and lead scoring. The Enterprise plan at $165 per user per month adds even more features like workflow automation and forecasting. Finally, the Unlimited plan at $300 per user per month includes all features plus additional support and customization options.

Keap offers three pricing tiers, starting with their Lite plan at $79 per month for up to 500 contacts, which includes basic CRM and email marketing features. Their Pro plan at $159 per month for up to 500 contacts adds more advanced automation and e-commerce features. The Max plan at $229 per month for up to 500 contacts includes all features plus priority support and coaching.

Features Comparison of Salesforce Sales Cloud vs. Keap (CRM, Marketing Automation, Sales Automation, etc.)

CRM Features:

Salesforce Sales Cloud offers robust CRM features such as lead management, opportunity tracking, and contact management. It also provides customizable dashboards and reports for tracking sales performance.

Keap’s CRM features include contact management, task automation, and appointment scheduling. It focuses on simplifying CRM for small businesses with its user-friendly interface.

Marketing Automation:

Salesforce Sales Cloud offers marketing automation tools such as email marketing, lead nurturing, and campaign management. It integrates seamlessly with Salesforce’s CRM features for a comprehensive marketing solution.

Keap provides marketing automation features like email marketing, campaign management, and lead scoring. It also offers e-commerce tools for selling products and services online.

Sales Automation:

Salesforce Sales Cloud offers sales automation features such as opportunity tracking, sales forecasting, and workflow automation. It helps streamline the sales process and improve efficiency.

Keap’s sales automation features include quote and invoice management, sales pipeline tracking, and automated follow-ups. It focuses on helping businesses close more deals and increase revenue.

User Interface and Ease of Use: Salesforce Sales Cloud vs. Keap

Salesforce Sales Cloud offers a comprehensive but complex user interface with a steep learning curve. It provides extensive customization options, allowing users to tailor the platform to their specific needs. However, this complexity can be overwhelming for new users.

On the other hand, Keap is known for its user-friendly interface that is intuitive and easy to navigate. It offers a more streamlined experience, making it ideal for small businesses without dedicated IT resources. Keap’s interface is designed to be approachable for users of all skill levels.

Integrations with Other Tools and Platforms: Salesforce Sales Cloud vs. Keap

Salesforce Sales Cloud offers a wide range of integrations with other tools and platforms, thanks to its robust API and AppExchange marketplace. It seamlessly integrates with popular applications such as Microsoft Outlook, Google Apps, and social media platforms like Facebook and Twitter. This extensive integration capability allows users to connect Sales Cloud with their existing tools and workflows, enhancing productivity and efficiency.

Keap also offers integrations with various tools and platforms, although its integration ecosystem is not as extensive as Salesforce’s. Keap integrates with popular applications like Zapier, QuickBooks, and Gmail, allowing users to automate tasks and streamline processes. While Keap’s integration options are more limited compared to Salesforce, it still provides essential integrations to enhance its functionality and usability.

Customer Support and Training for Salesforce Sales Cloud vs. Keap

Salesforce Sales Cloud provides extensive customer support through various channels, including phone, email, and live chat. It also offers a wealth of online resources, such as documentation, tutorials, and community forums, to help users get the most out of the platform. Additionally, Salesforce offers training programs and certifications for users and administrators to deepen their knowledge and skills.

Keap offers customer support through phone, email, and live chat, but its support options are not as extensive as Salesforce’s. However, Keap provides a range of online resources, including knowledge base articles and video tutorials, to assist users. Keap also offers training programs and workshops to help users learn how to use the platform effectively.

Customer Reviews and Ratings: Salesforce Sales Cloud vs. Keap

Salesforce Sales Cloud has received generally positive reviews from customers, with praise for its robust features, scalability, and customization options. Customers appreciate its ability to streamline sales processes and improve customer relationships. However, some users have noted that it can be complex and expensive, particularly for small businesses.

Keap has also received positive reviews, particularly for its user-friendly interface and all-in-one approach to CRM and marketing automation. Customers appreciate its affordability and ease of use, making it ideal for small businesses. However, some users have mentioned limitations in its customization options and integration capabilities.