Hello fellow reader, We are here to have a very informative discussion on SMS in marketing. This blog will be goldmines for those who have recently starts new business and want a strong campaign method that hit the target audience in the most effective way.

Overview of SMS and Marketing :SMS in Marketing

We will discuss these important term in a very delicate way because understanding of these term will give you more broader idea then if i simply will tell you the tricks and tips to impose on your business. This will stop the level of creativity that you can put on your marketing. It will be more towards like you get certain defined strategy and you are just copying it. So, In order to on your creativity level. Let’s start discuss our discussion on SMS and Marketing.

SMS in Marketing

SMS stand for Short Message Service. Short Message Service is a text messaging service component of most telephone, internet, and mobile phone systems.It has some certain defined set of rules such as It uses standardised communication protocols to enable mobile devices to exchange short text messages, second one is SMS messages are generally has a limit of 160 characters and can be sent from one mobile device to another or from a web-based application to a mobile device. SMS is widely used for personal communication as well as for various business applications, including marketing, alerts, and notifications.

SMS is more likely used for personal purpose. This is the key factor for your success. Now you can wonder what the hack is this?, Why am i saying that it is key factor for your success. So, Let’s know why am i saying this. Since it is generally used for personal use; then it is pretty much obvious that individual who are using it taking it seriously and most of the person usually check message on a regular basis.

This means jackpot: chances of getting seen by your target audience is very high. According to me SMS is very efficient and far from other campaign method. So, You can take this in consideration and apply in your campaign or marketing your product.

Key Points of SMS in Marketing

SMS marketing is one of the most powerful tool for businesses and new born startup to engage with their customers. It involves sending promotional messages or updates directly to customers’ mobile phones via text messages. Here are some key points about SMS marketing:

1. Direct and Immediate: SMS messages are typically opened within minutes of being received, making them a great way to deliver time-sensitive offers or information.Like special occasion offer: Christmas offer, Valentine offer, etc.
2. High Open Rates: SMS messages have high open rates compared to other forms of marketing, making them an effective way to reach customers.
3. Personalized: SMS messages can be personalized based on customer preferences or behavior, increasing the relevance and impact of the message.
4. Opt-in Requirement: It’s important to have explicit permission from customers before sending them SMS messages, to comply with regulations and ensure a positive customer experience.
5. Short and Sweet: SMS messages have a character limit, so it’s important to keep them concise and to the point.
6. Call to Action (CTA): Including a clear call to action in SMS messages can help drive customer engagement and conversions.

Overall, SMS marketing can be a valuable addition to a business’s marketing strategy, helping to reach customers directly and effectively.

Example of success campaign by using SMS in Marketing

One example of a big company using SMS marketing is Domino’s Pizza. Domino’s has used SMS marketing to allow customers to order pizza by simply texting a pizza emoji or a short keyword like “PIZZA” to a designated number. Customers who opt in to receive SMS updates from Domino’s can also receive special promotions, discounts, and order tracking information via text message.

This approach not only makes it convenient for customers to order but also keeps them engaged with the brand through personalised offers and updates. This is one of the great example to check the credibility of SMS Marketing.

Conclusion

At last i want to conclude that, SMS marketing is a powerful tool that allows businesses to communicate directly with customers through text messages. It offers several advantages

1. Including high open rates

2.Immediacy, and

3.The ability to deliver personalised messages.

Big companies like Domino’s Pizza have successfully used SMS marketing to enhance customer engagement and drive sales. By leveraging SMS marketing effectively, businesses can strengthen their customer relationships and drive growth.

According to me, If you are trying to hit almost an accurate audience for your business; Then i must suggest you to try this method

You can use this below software to implement SMS Marketing in your business.

NX CLOUD